How to use graphic design to sell things…

Tạm dịch là “Làm thế nào để sử dụng thiết kế đồ họa để bán hàng, giải thích sản phẩm, để làm sản phẩm tốt hơn, làm người ta cười, khiến người ta khóc, và thay đổi thế giới “.

Sách có tựa dài hơn 10 km, nhưng bố cục lại rất thông minh. Đây là một trong những cuốn sách được tìm kiếm theo lời giới thiệu. Nghĩa là sách đã nhận được nhiều nhận xét tích cực trên các trang web chia sẻ kiến thức về mỹ thuật – thiết kế.

Tuy là ePubs, nhưng đây là sách scan chuyển từ PDF nên bạn sẽ dùng được text, bù lại sách vẫn giữ nguyên layout tuyệt đẹp của sách PDF

Thể loại: Thiết kế Đồ Họa
Tác giả: Michael Bierut
Ngôn ngữ: tiếng Anh
Định dạng: EPUBS
Dung lượng: 141,2 MB
Downloadico_f_EPUBSHow to use graphic design to sell things…

CONTENT

10
How to bo a graphic designer In the middle of nowhere
An introduction

16
How to think with your hands
Four decades of notebooks

36
How to destroy the world with graphic design
American Institute of Graphic Arts

40
How to have an Idea
The International Design Center, Now York

42
How to transcend style
American Center for Design

44
How to create identity without a logo
Brooklyn Academy of Music

52
How to invent a town that was always there
Celebration, Florida

60
How to work for free
Parallax Theater

66
How to raise a billion dollars
Princeton University

70
How to win a close game
New York Jets

80
How to bo good
The Good Diner

86
How to run a marathon
The Architectural League of New York

100
How to avoid the obvious
Minnesota Children’s Museum

106
How to avoid doomsday
Bulletin OÍ the Atomic Scientists

112
How to bo fashionably timeless
Saks Fifth Avenue

124
How to cross cultures
New York University Abu Dhabi

130
How to behave in church
The Cathedral Church of St. John the Divine

138
How to disorient an architect
Yale University School of Architecture

154
How to put a big sign on a glass building without blocking the view
The New York Times Building

164
How to make a museum mad
Museum of Arts and Design

172
How to judge a book
Covers and jackets

178
How to make a mark
Logotypes and symbols

190
How to squash a vote
The Voting Booth Project

192
How to travel through time
Lever House

196
How to pack for a long flight
United Airlines

204
How to have fun with a brown cardboard box
Nuts.com

210
How to shut up and listen
New World Symphony

216
How to top the charts
Bilfooard

224
How to convince people
Tod

234
How to get where you want to be
New York City Department of Transportation

246
How to investigate a murder
A Wilderness of Error

252
How to be who you are
Mohawk Fine Papers

258
How to get the passion back
American Institute of Architects

266
How to make news
Charlie Rose

274
How to set a table
The restaurants of Bobby Flay

282
How to survive on an Island
Governors Island

292
How to design two dozen logos at once
MIT Meda Lab

306
How to save the world with graphic design
The Robin Hood Foundation’s Library Initiative

318
Acknowledgments

320
Image credits

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