The Complete Guide To Digital Graphic Design

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The Complete Guide To Digital Graphic Design

Thể loại: Đồ Họa Thiết kế
Tác giả
: Thames and Hudson
Định dạng: scan PDF (228 trang)
Dung lượng: 71 MB

Download:The_complete_guide_to_digital_graphic_design_by_thames-and-hudson

CONTENT

INTRODUCTION

SHOWCASE

PRINT

ADVERTISING

PACKAGING

SIGNAGE

EXHIBITION

INTERNET

MULTIMEDIA AND GAMES

DESICN BASICS

01.01 THE VALUE OF DESIGN BASICS

PRIMARY SHAPES

POINT. LINE. AND AREA

DYNAMICS, EMPHASIS, AND CONTRAST

THE MECHANICS OF TYPE

DESIGNING WITH TYPE

THE DESIGN PROCESS

LAYOUT

DOCUMENT

SIGNPOSTING

IMAGE SELECTION

DESIGNING WITH COLOUR

SURFACE DESIGN

02.01 DESICN FOR PRINT

THE SOFTWARE SCREEN TO PROOF PROOFING

THE PRINTING PROCESS FINISHING CHOOSING PAPER CASE HISTORY

02.02 DESIGN FOR ADVERTISING

SPECIALIST PEOPLE

DESIGN

CONSIDERATIONS

CORPORATE IDENTITY IN ADVERTISING

BRANDING

PLANNING ANO PRODUCTION

CASE HISTORY

02.03 DESIGN FOR PACKAGING

DESIGN TOOLS

MATERIALS

KEY KNOWLEDGE

DESIGN CONSIDERATIONS

PLANNING AND PRODUCTION

CASE HISTORY

02.04 DESIGN FOR SIGNAGE

GRAPHIC DESIGN AND SIGN DESIGN

DESIGN CONSIDERATIONS

PLANNING ANO PRODUCTION

CASE HISTORY

02.05 DESIGN FOR EXHIBITION

THE NATURE OF EXHIBITION DESIGN

EXHIBITION GRAPHICS PROCESSES

DESIGN CONSIDERATIONS

PLANNING ANO PRODUCTION

CASE HISTORY

DESIGN FOR SCREEN

03.01 DESIGN FOR THE INTERNET

THE INTERNET

BROWSERS

THE CHALLENGE FOR THE PRINT DESIGNER

MONITOR RESOLUTION

FILE SIZES

COLOUR AND TYPOGRAPHY

OPTIMIZING WEB GRAPHICS

HTML

WYSIWYG

INTERACTIVITY

JAVA AND JAVASCRIPT

DEVELOPING A WEB DESIGN STRATEGY

PLANNING AND PRODUCTION

CASE HISTORY

03.02 DESIGN FOR MULTIMEDIA

MULTIMEDIA AND WEB DESIGN

THE DESIGN PROCESS

AUTHORING

APPLICATIONS

PLANNING AND PRODUCTION

CASE HISTORY

03.03 DESIGN FOR GAMES

TYPE COLOUR IMAGE

04.01 TYPE

04.02 COLOUR

RANGE OF ACHIEVABLE COLOUR

THE ATTRIBUTES Of COLOUR

04.03 IMAGE CREATION

UNDERSTANDING DIGITAL IMAGE MAKING

SCANNING AND RESOLUTION

FILE FORMATS FOR BITMAPPED IMAGES

WORKING WITH BITMAP IMAGES IN PAINTING PROGRAMS

WORKING WITH DRAWING (VECTOR) PROGRAMS

GLOSSARY

BIBLIOGRAPHY

INDEX

PICTURE ACKNOWLEDGMENTS

Vài trang nội dung

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